Moose Knuckle Immersive Retail Experience

For Moose Knuckle’s interactive retail installation, I designed four large-scale motion graphics depicting the extreme weather conditions their jackets are built for: Chilly, Cold, Crazy Cold, and Canada Cold. Using RFID technology, each animation was triggered when a shopper interacted with a product, creating a personalized and immersive in-store experience. Originally scoped for stock video, I pivoted to a custom visual solution using layered imagery to meet budget constraints, ensuring the project’s success while preserving its creative impact. The final deliverables helped elevate the brand’s in-store storytelling and supported stronger product engagement at the point of purchase.